The Importance of Empathetic Online Marketing and how to Achieve Success

Online marketing is taking a new shape and phase with every year passing my. As it is the most effective way of reaching your potential customer base in a short time, we have no choice but only keep a track of how things are changing around in the digital marketing industry. Today’s marketing and sales environment is a paradox as we see that there has never so many opportunities and ways of reaching out to your customer base but yet doing so is more challenging than ever again as said by Om Thoke one of the industry experts in digital marketing.

The number of marketing channels today is more than ever. We have steadily moved further from tradition advertising methods to leveraging social media networks, content marketing and much beyond. But someone who has spent some time in the industry will still wonder that despite so many channels are the end customers actually listening to what is being said to them? Is it so that they are shutting us off and we are blatantly pitching our products, services and businesses do them from every angle possible? I think the answer to that question can’t really be given unless you understand what your potential customers are actually looking for. This requires change of perspective and actually getting into the shoes of the customers and learns what they want and this can only be done by putting yourself out there.

Today even online marketing needs the factor of empathy that can actually drive sales. This means that as an online marketer you should be able to share someone else’s needs and feelings so that you can think what they think. Unfortunately, many marketers around the world feel that brute sociopath behavior can get them quick results, even if it is at the expense of someone else.

But that is not true. May be it was true a decade ago or may be two decades ago. In fact, it is this negative sociopathic behavior because of which so many businesses are struggling to find a firmer ground. In order to achieve success in today’s times it is important to embrace empathy at every level possible to gain and retain customers.

To be able to do this it is important that you learn to put your customers first. Be interested in the customer and understand what motivates them and align those aspects in your online marketing strategies. It is a myth that online marketing can’t involve empathy. If you seek to listen and understand then you can be empathetic with your customer in any way you want. Imagine the CEO of a big company joining the conversation on a social media page and answering questions and concerns of his one of the millions of customers. That is empathy and personal care to a level never heard of before. We should understand that with digital marketing we get an easy access to homes and even cell phones of our customers. Being blatant in our approach is like invading their space without interesting them. Only empathy and understanding their likes, dislikes and needs we can present ourselves and leverage internet marketing to its best.

5 Tips for Increasing Likes on Your Instagram Photos

The power of social media outweighs all other marketing techniques. Compare it on all the grounds, and you will find the reach, flexibility, and control over social media tools to be much higher than anything else. Facebook, Twitter, and LinkedIn are very popular social networking sites that have provided businesses with umpteen opportunities to market and promote their products and services.

Instagram – The New Player in Social Media War

Lately, Instagram has also come up as an amazing platform. Ever since the day Facebook bought Instagram, it has proved to be even more innovative and effective in facilitating businesses with communication ideas and picture sharing. But, like any other social networking site, popularity and reach matters a lot. This is the reason today you should buy active Instagram followers, and following 5 tips can help in improving likes on your Instagram account.

Active Participation

There are innumerable activities to participate in Instagram. By being a part of such activities and contributing your inputs, you can connect to the audience. A very famous and perhaps the biggest community is JJ, which was initiated by Josh Johnson. It is a daily forum with close to 280,000 followers. JJ’s forum has gained so much popularity and has expanded to an extent where there are editors who work for improvising and highlighting the photos. Different themes are applied to the pictures according to the content and background. Few other communities apart from JJ are Steetphoto bw, EyeEm , Photooftheday, Ampt , and the likes of them.

increasing likes on your instagram photos

Put Time and Efforts

There is no shortcut to success. If you really want to successfully leverage Instagram to your advantage, it needs adequate time and effort from your end. There has to be an engagement, and the more you increase your interaction, better will be the results.

It’s all about give-and-take relationship. If you like others’ pictures, and leave a thoughtful comment, you would receive the same. In fact, you must also pay attention outside your immediate friend circle. It brings more exposure and you will also increase your circle of followers and likes.

Proper Usage of Hashtags

Hashtags are very popularly used to attract more number of likes on photos uploaded on Instagram. The basis of hashtags could be the subject of photography technique, background, style, content, or maybe even location. Some of the hashtags used frequently are #tigers, #instagood, or #photooftheday. You can explore the usage of hashtags in different ways.

Get Featured

It is definitely not so easy to get featured by Instagram. But if you manage to do so, it could bring you tons of followers in just a single day. The selection criteria or policy is not disclosed by Instagram yet for choosing its users. However, if luckily you get selected then you will stay in that position for at least a week. During this time, you will enjoy amazing exposure.

increasing likes on your instagram photos


Instagram provides many amazing options to its users. It is up to you to decide how to make the best use of those applications. It’s advisable to design one signature style, which will act like your brand.

Keep the above pointers in mind, and you will be able to build strong followers and attract more likes to your Instagram uploads.